Since its inception social media has been a hot potato. Where the introduction of World Wide Web made the world a global village; the arrival of Social Media transformed the way people communicate in this global village.
The young generation of today took to social media like a shooting fish in a barrel. And soon the fanatism of social media turned into what critiques call the ‘Social Media Addiction’.
Social media criticism observes all time high on the topic of students and social media. Many are of the opinion that social media is distracting and detrimental for the students. There is a common proverb that states ‘excess of anything is bad.’ The same holds true for social media if used properly its very beneficial but if used in access it can be damaging. Like any other product in market social media has both its pros and cons. And it’s mostly due to these misconceptions that the potential of social media in the field of education is vastly devalued.
Let’s look at some of the advantages that social media carries for the college student community.
Social Media can prove to be a useful education means in the college learning. Students today come to college well set with the knowledge of internet and social media. Educators can leverage this knowledge to foster the college education process. Webinars, online discussion forums and other such platforms can further collaborations and discussions, create meaningful dialogue, help exchange ideas and enhance the learning experience.
Social Media sites are bustling news platform for students. From keeping them well informed about the lives of their friends and family it also keeps them posted on various trending news from around the world. One look at the news feed and they have glimpse of job openings, new technology developments, entertainment and news updates from around the world.
Social Media is the easiest way for students to build their network in and around college. Friends, colleagues, acquaintances everyone can be found and easily contacted through the means of social media. But most importantly social media has enabled students to make and maintain business connections. Like following well-known people, subject experts on various topics, business tycoons, eminent professors or people in their career field that they idolize. That is from interacting with fellow students to latest updates on subjects of their interest they have everything on their fingertips.
Experience Global Exposure
Internet made accessible vast amounts of information on any topic under the sun. And social media made it possible for students to share their findings from this ocean of information with their peers. Students share heaps of content every day such as informative websites, webinar links, tutorial videos and other interesting content through social media. They gain a chance of interacting with recognized people from across the world, share knowledge, seek help, hold discussions and watch classroom videos of distinguished professors.
Websites like LinkedIn facilitate students to establish a professional web presence, post a resume, connect with job seekers and employers. A lot of employers have also taken to websites like Facebook and Twitter for posting job vacancies in their offices. Students can easily check on businesses and professional organizations on Facebook, Twitter, and LinkedIn to stay informed on news and important developments from the fields of their career choices.
For Creative Expression
College is a place where students learn many new skills. And social media provides them with the ideal platform to showcase their talents and that too on an international level. It allows for them to have a distinct group of followers, people with similar likes and interests. Moreover, appreciation and critique from people with parallel interests can help them go a long way.
Social Media Marketing
Digital advertising is already substituting the offline advertising and social media marketing forms a significant part of it. With the social media users growing exponentially marketers gauged a largely untapped market. And the field of Social Media Marketing was made. It allows for marketers to publicize their products to a targeted audience at a much cheaper price. Social Media Marketing is seen upon as a great emerging career option and holds great prospects for students. Many companies have dedicated social media advertising campaigns. And a lot of digital advertising agencies focusing significantly on social media advertising have also come up.
Finally, the verdict
The above mentioned are just a handful benefits of social media for students. From providing them with opportunities to form business networks, to finding employment and becoming an employment opportunity in itself social media has a lot to offer to students. It aids the students learn global perspective and look at things with a much bigger lens. Social media has made learning an exciting experience. By encouraging interaction and exchange of idea it has taken learning further than textbooks and classroom lectures. If used judiciously social media has the extreme potential to revolutionize the education scenario in the country.